Amplifon A Chair that ‘listens’ to new generations The one between Bocconi and Amplifon is a collaboration between two Milanese enterprises that are dynamic, innovative, and of international standing. This partnership was consolidated in 2020 with the institution of the Amplifon Chair in Customer Science. The pioneering research program of the new academic position analyses the understanding of the client and his or her needs, thanks to cutting-edge computer science and AI technologies. In the case of Amplifon this aspect also takes on a social value, as data analysis can significantly improve the service offered to an older client, by optimizing the personalization of the experience and improving the quality of life. In addition to cutting-edge research, another distinctive element of the chair lies in the opportunities offered to students to interact with a corporate reality. The common intention is to offer a groundbreaking academic career with an international profile, which led to the entrusting of the chair to the young and brilliant Professor Gaia Rubera, Director of the Bocconi Marketing Department. Enrico VitaCEO, Amplifon We are proud to embark on this path with Bocconi. The in-depth knowledge of our clients, their needs, and their consumer experience is of crucial importance for our development strategies. This is why we believe it is fundamental to leverage future talents and we are enthusiastic about being able to do so together with an Italian institution of global renown. Patrick CohenCEO, AXA France I am convinced that corporations are a fundamental factor in triggering change. The commitment to a more sustainable and inclusive contemporary society has always been shared by AXA and Bocconi and, with the birth of the AXA Research Lab on Gender Equality, through research we will work together to promote the value of cultural and gender diversity. AXA Gender equality and progress Beginning with the institution of the endowed AXA-Bocconi Chair in Risk, assigned to Prof. Massimo Marinacci, AXA and Bocconi have been collaborating over the years on numerous projects, driven by a mutual spirit of innovation that, together with the strength of the University’s human capital, represents a fundamental feature for attracting the most talented students and researchers, offering them real opportunities for the future. Indeed, AXA, like Bocconi, believes in people and in progress, investing in digital innovation and environmental, economic, and social sustainability. With these premises and the fruitful collaboration between both companies, in 2020 the AXA Research Lab on Gender Equality was born, consisting of a team of researchers under the direction of Paola Profeta. This groundbreaking research project was designed to increase the awareness of gender diversity in society with the vision of promoting cultural change and spurring institutional decision-makers to take action to construct an increasingly inclusive society.